Bank This Way
Simsbury Bank is a community bank that does not rest on its laurels. As the landscape has changed, so have they. Following a brand refresh, their retail and commercial marketing outreach was updated, and immediately following, the Bank initiated digital marketing to support its residential mortgage business. The integration of traditional advertising and marketing with Google display ads and search engine marketing (SEO/SEM) has helped them increase awareness/reach and realize measurable ROI.
Branding + Communications + Digital
The Donaldson Group has been an integral extension of our marketing efforts at Simsbury Bank. Jaye’s creative solutions and Corey’s responsiveness, attention to detail and can do attitude (no matter how urgent the request) along with Jim’s digital marketing expertise, have allowed us to implement many robust new marketing programs over the past year. Lisa and Ramona have given our ideas life with beautiful creative and a dynamic website. The team at Donaldson is a true partner with Simsbury Bank, and together, we will continue to bring the Simsbury Bank brand to new heights.