Greater Hartford YMCA

Transition Communications


A New Location Calls for a New Communications Plan

The Greater Hartford YMCA (GHYMCA) moved its Downtown fitness facility into the newly renovated Club Longitude at State House Square in the Fall of 2015.

Donaldson Group worked with the Y to develop and implement a Communications Plan aimed at creating and sharing positive messages about the value, excitement and significance of the transition.

The cost-effective campaign used the existing brand platform as a launch pad for a refreshed look.

By leveraging this opportunity to promote the value of the GHYMCA organization, membership within the Hartford community increased by 22%.


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