positioning, language and design


Positioning, Language and Design Built to Empower

Designed exclusively for women by women, Empower fitness products and wellness programs motivate women to be their best: active, healthy and strong. Though their mission was inspiring, their brand image fell short. As part of a brand overhaul, we developed a visual identity and brand platform including positioning, language and design. In addition to improved messaging, we amped up their packaging, merchandising and overall communications. Through several years of partnership, we have named, sub-branded, packaged and merchandised over 10 product lines with the Empower team – now that’s empowering!

Branding + Communications

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Mike Savage

Empower Fitness

Since 2005, The Donaldson Group has given us branding and packaging solutions that have distinguished us from the market place as an innovative leader dedicated to women’s fitness. Your talent, collaboration, and around-the-clock services are what keep us coming back. We are excited about the next milestone our company is moving toward and especially enthusiastic that Donaldson is part of our “in- house” team.