Extending & Evolving a Brand
Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware came to Donaldson Group looking to evolve and extend its current brand; one focused on communicating a global message that is fresh, bold and easy to implement across various regions and channels.
While many of the elements remained intact, such as the logo and color scheme, new visional elements that extended the brand in a new direction were developed. A new Brand Book was created and provides internal stakeholders across various regions a clear direction on how the brand and associated assets are leveraged across a variety of channels.
Communications + Branding