Classic Elite Yarns

Theme and Visual Identity


An Entrepreneur’s Vision Comes to Life

Betsy Perry, the owner of Classic Elite Yarns, an importer, producer and designer of fine wools and yarns, had a vision to expand into the gift market with a line of products suited for knitters, needlework enthusiasts and the creative at heart. The brand name, theme and visual identity we developed for this new product line maintains the classic, high-end and imaginative aesthetic of the retail environment, while appealing to a diverse set of customers.


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