What Aren’t They Telling You? A Podcast.
The Donaldson Group uses research whenever possible to get the voice of the customer to enrich the work we do. That’s why we’re excited about our strategic partnership with Linda Goodman, author of Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales, and pioneer of Emotion Trigger Research, a disruptive methodology that goes beyond what customers say to reveal what they really mean.
This podcast shares how Linda and Emotional Trigger Research will benefit our clients and enrich the work we do on your behalf.
If you enjoy this podcast, you may also be interested in reading a chapter of Linda’s book, Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales.