The Donaldson Group Rebrands PTA Plastics
Donaldson Group, a nationally recognized image communications firm, has recently rebranded PTA Plastics, an industry leader in custom injection molding solutions for companies such as Apple, Coca-Cola, GE, iRobot, Siemens, Zoll Medical and others.
PTA Plastics realizes sophisticated product design, from forming medical defibrillators that save lives to field robots that protect our troops in combat. Says Ray Seeley, President, PTA Plastics, “We know we have a great story to tell. But like our clients, we knew we needed a partner who could help us bring it to market successfully.”
Research and positioning preceded a comprehensive program of renaming the company from PTA Corporation to PTA Plastics, designing a new corporate identity and overall design platform, and developing a unique voice and language for the company. The Donaldson Group integrated the strategy to programs including a new company website, online communications and marketing and sales collateral.
The PTA Plastics website engages viewers through interactive media that reveals how engineering concepts grow to fully realized, highly sophisticated products for defense, technology and medical applications. The homepage also demonstrates through case studies how a partnership with PTA Plastics can result in significant ROI. The site’s graphic design and language give authenticity to PTA’s passion for realizing customer’s needs with thoughtful solutions and precise executions. This commitment to customer solutions is expressed with powerful simplicity: Fast. Right. On Time.
“Our company’s roots are in industrial design and product development so PTA Plastics has been a perfect fit,” Jaye Donaldson, president of The Donaldson Group said. “We understood their business and they’re wonderful to work with – we’re thrilled we’ve been able to present their capabilities in an engaging manner.”
“The Donaldson Group really gets it! I am absolutely thrilled!” Ray Seeley, President, PTA Plastics, said, “Our site looks fantastic; and e-mail has been coming in nonstop since the memo went out. Kent and I feel like we made the best choice for PTA and look forward to working with The Donaldson Group to continue building our brand.”
The Donaldson Group, located in Simsbury, Connecticut, is a nationally recognized leader in image communications. Capabilities include branding, website development, web design, e-commerce, SEO, communications, packaging and interactive media. Our commitment to clients is intelligent planning, design and implementation. Contact us for further information.
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