Beating the Brand Challenge
It’s no secret that when it comes to the food and beverage industry, the customer is king. That’s why it’s imperative that your brand not only be recognizable and unique; it also has to function across a spectrum of marketing channels.
The Donaldson Group has been partnering with food and beverage companies to help them build their brands for over 30 years using an integrated approach to positioning, packaging, merchandising, sales support, websites and online communications for powerful solutions that provide big-budget results at lower costs.
Though we’ve worked with some very big brands – Smirnoff, Nestle, Cadbury and Snapple, for example – we are most proud of the success with our regional and smaller clients. Companies like Blue Marble Brands, May Cookie Company and Lorenzo’s Italian Ice truly showcase our ability to grow brands and elevate them from acceptable to award-winning and attention-getting.
“Many thanks go to the team at The Donaldson Group for their guidance and expertise in designing the first professional packaging for my Cookie Mix company! We have had such great feedback on it, and we are certain it has helped us secure new accounts and buyers!”
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Susan Nolte, Founder and Owner, May Cookie Co, Winner Connecticut Specialty Food Awards, Outstanding
Packaging
“The Donaldson Group has brought fresh thinking to each assignment they have worked on including consumer ads, trade ads, packaging and websites. Their ability to understand the essence of a brand and deliver effective creative shows a winning combination of intelligence and creativity.”
– Nathan Crowell, VP Purchasing and Trade Marketing, Blue Marble Brands
Do you have a Brand Challenge? Share it with us – we’re up for it!
Please visit www.donaldson-group.com, give us a call at 860-658-9777 or send an email. We’d love to talk.
