The Donalson Group

November 2009

The Donaldson Group is pleased to announce projects for two new clients – Farmington Bank and the Connecticut Historical Society.

A comprehensive, new brand image has been developed for Farmington Bank, signaling its name change and its goal to become the leading community bank in central Connecticut. The Brand platform includes a new identity, design platform and language architecture for marketing the Bank in various media that has begun to unfold throughout Hartford County.

The Connecticut Historical Society, a popular not-for-profit museum, library and education center in Hartford, partnered with us to develop their next-generation website that includes a fresh, new look as well as email marketing and ecommerce tools to support their mission to better serve their members and visitors.

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