The Most Overrated Marketing Tactic

In a survey of thousands of marketers from big and small companies across the world, HubSpot’s report, The State of Inbound, has concluded that Paid Advertising, as in commercials, billboards, magazine ads, ect, is what most marketers consider overrated. The most surprising thing about this statistic is that even the big guys that ARE paying for flashy advertisements are admitting that these tactics are overrated.

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Donaldson Group Ramps Up Its Digital Marketing Expertise

Focusing on mobile and inbound marketing with a team of digital experts

The Donaldson Group, a nationally recognized strategic branding and digital agency, continues to grow its digital marketing capabilities with the recent addition of Jim Kieffer, VP of Digital Marketing & Client Engagement; Brendan Onthank, UI/UX Designer; Hiro Itoh, Technology Manager; and Samantha Molodetz, Social Media Strategist.

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Jaye Donaldson Acknowledged in Graphic Design: USA

Jaye Donaldson President, Donaldson Group

Jaye Donaldson

The Donaldson Group, which claims bragging rights as “Connecticut’s First Design Firm,” is celebrating its 50th year in business. Formed as Industrial Design Consultants by Bill Gamble, Bruce Bradshaw and Dick Russell, IDC was well-known for industrial design for the consumer packaged goods and manufacturing industries. The firm’s work even landed on the moon, with gloves and helmet it designed for the nation’s first space suit.

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50 Quotes on Donaldson

Kent Seeley, PTA Plastics: We continue to be “blown away” with what we have seen so far! Each time we get together with The Donaldson Group solidifies that we made the “right choice”!

Suzette Roberts, Cox Communications: Cox Business identified opportunity in some of our industry segments based on third party research. We approached Co-Communications, who partnered with the Donaldson Group, to create a brand new approach

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The Donaldson Group Rebrands PTA Plastics


Donaldson Group, a nationally recognized image communications firm, has recently rebranded PTA Plastics, an industry leader in custom injection molding solutions for companies such as Apple, Coca-Cola, GE, iRobot, Siemens, Zoll Medical and others.

PTA Plastics realizes sophisticated product design,

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