Insights

Fresh Articles, Resources and Ideas
Apple, IBM, Nike, all have Great UPVs

What Great Brands Do That Yours Doesn’t (But Should)

Think of a great brand – one that you love and might aspire to. Think Apple, Nike or even IBM. They didn’t begin as big companies with millions to spend on marketing and advertising. No, they began with something quite different – a great idea. One that was innovative, different and perhaps even better than the competition. At the core of every great brand lies a great product or service.

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Banks can market to Millennials

4 Ways Banks Can Market to Millennials

Millennials, aka Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population in 2013. Their assets are growing and they are unhappy with the banking industry. If banks focus their marketing techniques on ideas and approaches that resonate with this younger generation, they might not only reap the benefits of new customers, they might gain brand evangelists.

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Keep Your Cool - Emotional Intelligence

5 Mistakes Emotionally Intelligent People Never Make

We want to shake things up a bit, so we are pleased to introduce Cloris Kylie, a professional performance coach, as our first monthly guest blogger. We hope to cover many topics outside of our branding and digital marketing sweet spot by sharing thoughts authored by our partners, friends, clients and advisors. Thank you for your interest!

“Emotional Intelligence Quotient” or EQ has become such a buzzword that we often tune out when we hear it. Many of us perceive “emotional intelligence” as a clever term to convince us to be more empathetic.

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Is Remarketing Right for Your Business?

We’ve all had it happen – you’re on a website looking at a product and you leave to go to another website. Then, like magic, the site you just left begins feeding you ads about the product you just researched. What you’ve experienced is a digital marketing strategy called remarketing

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