Think of a great brand – one that you love and might aspire to. Think Apple, Nike or even IBM. They didn’t begin as big companies with millions to spend on marketing and advertising. No, they began with something quite different – a great idea. One that was innovative, different and perhaps even better than the competition. At the core of every great brand lies a great product or service.Read More›
Millennials, aka Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population in 2013. Their assets are growing and they are unhappy with the banking industry. If banks focus their marketing techniques on ideas and approaches that resonate with this younger generation, they might not only reap the benefits of new customers, they might gain brand evangelists.Read More›
We want to shake things up a bit, so we are pleased to introduce Cloris Kylie, a professional performance coach, as our first monthly guest blogger. We hope to cover many topics outside of our branding and digital marketing sweet spot by sharing thoughts authored by our partners, friends, clients and advisors. Thank you for your interest!
“Emotional Intelligence Quotient” or EQ has become such a buzzword that we often tune out when we hear it. Many of us perceive “emotional intelligence” as a clever term to convince us to be more empathetic.Read More›
We’ve all had it happen – you’re on a website looking at a product and you leave to go to another website. Then, like magic, the site you just left begins feeding you ads about the product you just researched. What you’ve experienced is a digital marketing strategy called remarketingRead More›
People love to look up information online. Health-related information is no exception. In fact, “80 percent of internet users have looked online for information about any of 15 health topics such asRead More›
Today’s consumer can connect with your website on a myriad of different devices, and if their experience is ruined because your site doesn’t provide an optimal viewing experience, you could end up losing a customer. The solution: Responsive Web Design (RWD).Read More›