Think of a great brand – one that you love and might aspire to. Think Apple, Nike or even IBM. They didn’t begin as big companies with millions to spend on marketing and advertising. No, they began with something quite different – a great idea. One that was innovative, different and perhaps even better than the competition. At the core of every great brand lies a great product or service.
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Millennials, aka Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population in 2013. Their assets are growing and they are unhappy with the banking industry. If banks focus their marketing techniques on ideas and approaches that resonate with this younger generation, they might not only reap the benefits of new customers, they might gain brand evangelists.
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On April 21, 2015, Google’s next update will roll out an update that makes having a mobile-friendly website increasingly important. Don’t think it’s a big deal? Think again.
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We want to shake things up a bit, so we are pleased to introduce Cloris Kylie, a professional performance coach, as our first monthly guest blogger. We hope to cover many topics outside of our branding and digital marketing sweet spot by sharing thoughts authored by our partners, friends, clients and advisors. Thank you for your interest!
“Emotional Intelligence Quotient” or EQ has become such a buzzword that we often tune out when we hear it. Many of us perceive “emotional intelligence” as a clever term to convince us to be more empathetic.
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We’ve all had it happen – you’re on a website looking at a product and you leave to go to another website. Then, like magic, the site you just left begins feeding you ads about the product you just researched. What you’ve experienced is a digital marketing strategy called remarketing
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People love to look up information online. Health-related information is no exception. In fact, “80 percent of internet users have looked online for information about any of 15 health topics such as
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Content marketing is a hot topic among marketers these days, with content creation at an all-time high and many traditional marketing budgets being reallocated to content marketing efforts.
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Today’s consumer can connect with your website on a myriad of different devices, and if their experience is ruined because your site doesn’t provide an optimal viewing experience, you could end up losing a customer. The solution: Responsive Web Design (RWD).
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As marketers, we pride ourselves on being creative and coming up with fresh ideas that deliver meaningful solutions. And sometimes, we get our inspiration from other brilliant and creative minds.
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You’ve probably heard the recent buzz around the term “Inbound Marketing.” And for good reason – it’s incredibly effective.
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The fundamental problem of all brands is how to design, build and maintain a strong presence with appropriate audiences.
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A landing page is a web page developed with the intention to capture visitor information through a lead form.
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