Insights

Fresh Articles, Resources and Ideas
The Secret Sauce

Emotional Trigger Research Drives 60% Sales Increase

Jaye Donaldson asks Linda Goodman what the “Secret Sauce” is in Emotional Trigger Research. In our March Podcast, “What Aren’t They Telling You?,” we introduced Emotional Trigger Research and demonstrated how this disarming methodology employs provocative open-ended questions to go beyond what you customers say to reveal what they really mean. Because so many of you wanted to know more, we’re sharing the secret sauce.

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5 Steps to Creating a Content Marketing Strategy

Content is, without a doubt, the biggest buzzword of 2016. And for those of us in the industry, we know it’s much more than a buzzword — it’s a pain in the butt. It is predictably the part of every project – from total brand overhaul to corporate brochure re-writes – that halts a job dead in its tracks. What’s more, the definition of content has expanded far beyond traditional terms to it’s own category of marketing.

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7 Reasons You Need Marketing Automation

The internet is producing data that will help you close new business, generate leads and satisfy your customers’ need for information. And the data is there for you to take – data on what your customers are buying, where they spend their time online, who they are following, and what excites them most. You too can find, analyze and use this data effectively, but if you’re not using a marketing automation platform, chances are you’re not accessing most of what’s available to you.
If that doesn’t scare you, here are 7 reasons why you need marketing automation:

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I Wish I Knew Then What I Know Now

While watching an episode of The Americans the other night – Elizabeth and Phillip were struggling with how to deal with their daughter Paige’s crisis situation, I mentioned to my husband that I wish I knew then what I know now, and it got me thinking not only about raising children, but about building a business, entrepreneurship, and the things I’ve learned along the way.

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What Aren’t They Telling You? A Podcast.

The Donaldson Group uses research whenever possible to get the voice of the customer to enrich the work we do. That’s why we’re excited about our strategic partnership with Linda Goodman, author of Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales, and pioneer of Emotion Trigger Research, a disruptive methodology that goes beyond what customers say to reveal what they really mean.

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What Makes a Memorable Super Bowl Ad?

Nearly every man, woman and child in the United States turns on the TV that fateful Sunday when two football teams go head to head for the right to be named the Champion. In fact, it was reported that a record 114.4 million viewers tuned in to watch last year’s nail biter between the New England Patriots and the Seattle Seahawks (Go Pats!).

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The Most Overrated Marketing Tactic

In a survey of thousands of marketers from big and small companies across the world, HubSpot’s report, The State of Inbound, has concluded that Paid Advertising, as in commercials, billboards, magazine ads, ect, is what most marketers consider overrated. The most surprising thing about this statistic is that even the big guys that ARE paying for flashy advertisements are admitting that these tactics are overrated.

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