It's not about the Nail

How to Sell a Product That No One Knows They Need

To sell a product that no one knows they need, you need to ask questions, and find out what your customer perceives as a problem. Don’t act like you know what their problems are. Present your product as a solution to a problem that people know they have. But this is easier said than done. In this viral video, a women is complaining that her head hurts and her boyfriend says, well there is a nail in your head. And she says, “It’s not about the nail.” Take a quick watch not only for a laugh, but a clever sales and marketing metaphor.

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Use Email to Start Conversations that Lead to Conversions

Think about the different conversations you have with people you’ve just met, friends you’ve known forever, people older than you, and people younger than you. Your company’s email list might include people that fall into each of those 4 categories. Do you keep track of the differences between your customers and leads and think about these when you craft your email content? Personalized emails deliver 6 times more revenue and transaction rates than non-personalized emails (Experian).

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5 Steps to Creating a Content Marketing Strategy

Content is, without a doubt, the biggest buzzword of 2016. And for those of us in the industry, we know it’s much more than a buzzword — it’s a pain in the butt. It is predictably the part of every project – from total brand overhaul to corporate brochure re-writes – that halts a job dead in its tracks. What’s more, the definition of content has expanded far beyond traditional terms to it’s own category of marketing.

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7 Reasons You Need Marketing Automation

The internet is producing data that will help you close new business, generate leads and satisfy your customers’ need for information. And the data is there for you to take – data on what your customers are buying, where they spend their time online, who they are following, and what excites them most. You too can find, analyze and use this data effectively, but if you’re not using a marketing automation platform, chances are you’re not accessing most of what’s available to you.
If that doesn’t scare you, here are 7 reasons why you need marketing automation:

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The Most Overrated Marketing Tactic

In a survey of thousands of marketers from big and small companies across the world, HubSpot’s report, The State of Inbound, has concluded that Paid Advertising, as in commercials, billboards, magazine ads, ect, is what most marketers consider overrated. The most surprising thing about this statistic is that even the big guys that ARE paying for flashy advertisements are admitting that these tactics are overrated.

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Banks can market to Millennials

4 Ways Banks Can Market to Millennials

Millennials, aka Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population in 2013. Their assets are growing and they are unhappy with the banking industry. If banks focus their marketing techniques on ideas and approaches that resonate with this younger generation, they might not only reap the benefits of new customers, they might gain brand evangelists.

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