Google’s Next Update is a Big Deal

On April 21, 2015, Google’s next update will roll out an update that makes having a mobile-friendly website increasingly important. Don’t think it’s a big deal? Think again.

Here’s why: Google’s new algorithm will use mobile friendliness as a ranking factor. Meaning, if your website isn’t mobile-friendly you could get dinged in the search engine results pages (SERP) when someone is using Google to search on a mobile device. For more on the update, see Google’s announcement here.

And with mobile search growing at a staggering pace – global mobile data traffic grew by 81% in 2013 – it’s wise to make the investment in mobile now. There are different approaches to building a mobile-friendly site. Generally speaking, we recommend you create a responsive design that automatically adapts your site to the size of a visitor’s screen, including all mobile devices. For more information, see our blog post: “5 Reasons Your Business Needs Responsive Web Design.