Emotional Trigger Research Increases New Business Closure Rate by 30%

In our last podcast Jaye Donaldson asked Linda Goodman what the “Secret Sauce” is in Emotional Trigger Research. We heard an example of a real market research question in a B2C industry that uncovered something surprising, but very valuable. We’ve got another dose of “Secret Sauce” for you, this time focusing on a B2B industry. Take 6 minutes to learn how a company used Emotional Trigger Research to increase their new business closure rate by 30%.




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