Emotional Trigger Research Drives 60% Sales Increase

Jaye Donaldson asks Linda Goodman what the “Secret Sauce” is in Emotional Trigger Research. In our March Podcast, “What Aren’t They Telling You?,” we introduced Emotional Trigger Research and demonstrated how this disarming methodology employs provocative open-ended questions to go beyond what you customers say to reveal what they really mean. Because so many of you wanted to know more, we’re sharing the secret sauce.

Take 6 minutes to hear a sample question and how it uncovered a completely unexpected emotional trigger that led to a 60% sales increase. Take a listen!