Donaldson Group Ramps Up Its Digital Marketing Expertise

Focusing on mobile and inbound marketing with a team of digital experts

The Donaldson Group, a nationally recognized strategic branding and digital agency, continues to grow its digital marketing capabilities with the recent addition of Jim Kieffer, VP of Digital Marketing & Client Engagement; Brendan Onthank, UI/UX Designer; Hiro Itoh, Technology Manager; and Samantha Molodetz, Social Media Strategist.

Given the explosion of digital media, Donaldson Group believes a brand’s success depends on consumer experiences across the digital divide. With the addition of new staff, they have expanded their ability to provide clients with solutions and strategies on how to leverage digital media to grow brand awareness, engagement and increase return-on-investment (ROI).

“We’re focused on helping our clients build customer experiences and leverage appropriate digital platforms to reach their audiences in ways they’d never thought of,” said Jaye Donaldson, President & CEO of Donaldson Group. “Our clients’ success often depends on the talent we bring to them, so we’re bringing the best strategic and creative thinking available.”

A veteran of digital marketing and brand communications, Jim Kieffer has over 15 years experience successfully creating and linking strategies to execution in digital and traditional marketing, branding, search, online sales, demand generation, mobile, and social media outreach. Jim works with clients who want to transform their digital marketing efforts and achieve bottom-line results.

Brendan Onthank designs user experiences and workflows for mobile and inbound marketing campaigns. By guiding clients through the strategic thinking associated with how consumers interact with digital media across various channels, devices and platforms, he’s able to provide technology solutions that are both user friendly and effective. Brendan interfaces with programmers throughout testing and launch to ensure quality and efficiency.

Hiro Itoh manages Donaldson Group’s internal technology systems and provides client support related to infrastructure, servers, security and cloud-based platforms. Additionally, Hiro provides insight on marketplace trends, suggesting strategies that ensure the best results for clients looking to streamline or enhance their digital technology infrastructure.

Samantha Molodetz executes social media strategies on behalf of Donaldson Group and its clients; she is responsible for tracking, measuring and analyzing success, and develops content to support these strategies as well.

“With more and more people spending time online using a myriad of devices to interact with your brand, it’s vital to embrace digital – to define your digital voice,” said Jim Kieffer. “We help companies extend and engage with consumers across the digital landscape, positively influencing how consumers view their brand and make purchase decisions.”

Some of Donaldson Group’s recently launched websites include: Lydall Performance MaterialsGroup 4ELM Exchange and Simsbury Bank; and site launches in the coming weeks include 3D Asset Management, Emme and Lydall’s Corporate and Industrial Filtration responsive websites.

The Donaldson Group, located in Simsbury CT, is a strategic branding and digital agency that creates powerful brand experiences for Fortune 100 companies to small businesses. Their track record for building and executing successful positioning, marketing and digital programs has gained them recognition throughout the U.S. and internationally.