Donaldson Group is Proud to Support Easter Seals Gives Back

Donaldson Group, a nationally recognized brand communications firm, has recently developed and launched a new website supporting the Easter Seals Gives Back program. The site was launched in time for United Way Women’s Leadership Council’s third annual Power of the Purse event on June 3rd, and featured specially designed Gives Back Bracelets in honor of the event.

Designed by renowned jewelry line ElyseRyan, these exclusive cuff bracelets are assembled by students in Easter Seals School-to-Life transition program, which allows students and young adults with developmental disabilities gain valuable skills and give back to their community. “The Easter Seals School-to-Life transition program is such an important and inspiring program for individuals with intellectual and developmental disabilities and it has been extremely rewarding to play a part in its development,” said Donaldson Group’s Jim Kieffer, VP of Digital Marketing.

Working closely with Easter Seals, Donaldson Group designed and built a mobile-friendly, e-commerce website to support the purchase of the Gives Back bracelets, and ultimately, the Gives Back program. “The user-friendly website that we’ve created will help Easter Seals reach a wider audience, ultimately helping to bring more value, awareness and activity to the program” said Jim Kieffer. For each $35 bracelet sold, Easter Seals will be donating $10 to United Way; one of their many charity partnerships.

“The Donaldson Group is an instrumental partner in helping bring the Gives Back Program to life online,” said Allen Gouse, President and Chief Executive Officer of Easter Seals Capital Region & Eastern Connecticut. “They took the time to understand our program and provide us a website that supports our program and ultimately helps expand our social enterprise.”

“The Easter Seals mission to provide exceptional services, education, outreach and advocacy so that people living with disabilities can live, learn, work and play in our communities is a mission we are proud to support,” Jaye Donaldson, President & CEO of Donaldson Group stated. “We are thrilled that the launch of the website has been such a success, and look forward to more rewarding experiences with the Easter Seals Capital Region & Eastern Connecticut family.”

To learn more about Easter Seals Gives Back or to purchase a bracelet visit

Donaldson Group, located in Simsbury Connecticut, is a strategic brand communications firm that creates powerful brand experiences for Fortune 100 companies to small businesses. Their track record for building and executing successful positioning, marketing and digital programs has gained them recognition throughout the U.S. and internationally.

Easter Seals Capital Region & Eastern Connecticut has a long and proud record of service to the community.  Easter Seals has undergone remarkable growth and expansion in the past five decades. Today we are proud to stand as Greater Hartford’s leader in comprehensive rehabilitation services.