How We Work
Unlike other agencies, we work in agile teams, placing our clients directly in the mix throughout our process. Through activities like prototyping, we can quickly demonstrate how your project will look and function. This early-on collaborative framework allows us to deliver a better experience for our clients in a shorter timeframe.
What We Offer
Our recipe for collaboration and accelerating success has four distinct pieces.
Each client engagement begins with discovery: market(s), competition, audience, goals and aspirations. Armed with these understandings, we prepare a scope of work designed to address business goals by developing a strategy that begins with the end in mind.
Our team of strategists, designers and writers work with clients to create targeted and unique communications.
As a Certified HubSpot Partner, we provide immense value and a unique advantage to run highly effective inbound marketing campaigns using the HubSpot Marketing Platform.
Great strategy and creative are useless without the ability to successfully develop and launch a campaign - and truly understand the analytics behind it.
StrategyBrand audits, strategy and planning • Benchmarking and competitive audits • Research: qualitative and quantitative • Content strategy • Persona research and development • Social media strategy • CRM strategy • Mobile strategy
Design & CreativeBrand platform: language and design • Traditional communications • Digital, social and mobile communications • Information architecture • Content strategy & copywriting • Prototyping • Interface design • Mobile and responsive design • Social media execution • Website design • Motion graphics and video
Inbound MarketingEmail marketing • Search engine marketing (SEO and SEM) • Social media monitoring and publishing • Landing pages • Blogging • Social Media platform integration • Calls-to-Action • Lead management • Marketing automation • Lead scoring • CRM integration
Development & AnalyticsWebsite development • Responsive and mobile development • Content management systems • eCommerce • Quality assurance testing • Website analytics • UX and funnel analysis • Real-time social analysis • Analytics and reporting • SEO keyword analytics
Robbin MyersMarketing Manager / Simsbury Bank
The Donaldson Group has been an integral extension of our marketing efforts at Simsbury Bank. Jaye’s creative solutions and Corey’s responsiveness, attention to detail and can do attitude (no matter how urgent the request) along with Jim’s digital marketing expertise, have allowed us to implement many robust new marketing programs over the past year. Lisa and Ramona have given our ideas life with beautiful creative and a dynamic website. The team at Donaldson is a true partner with Simsbury Bank, and together, we will continue to bring the Simsbury Bank brand to new heights.
Alyson BohenkoOwner / PAI
It was over 6 years ago that a Connecticut research group recommended The Donaldson Group to assist us with a marketing and communications plan for a new health insurance product. We were so impressed with their work that we continue to use their services not only for other business products but also for the development and updating of our own company website. They are one-stop shopping, providing all of the services necessary for our new websites.
Kent SeeleyVP of Sales & Marketing / PTA Plastics
We continue to be “blown away” with what we have seen. Since 2010, each time we get together, with The Donaldson Group solidifies that we made the “right choice”!
Bob SmithVP / The Village for Families and Children
Wow! That has been the overwhelming response to the fantastic brochure and poster that you and your team put together for the Village RIDE. Volunteers, staff, and riders alike have been giddy about the look and professionalism of the pieces. Thanks so much for your generous gifts of talent and time to the Village RIDE. I know this is exactly the next step that we needed to take, and we are thrilled that you are leading us down this path!
Siobhan OnthankProgram Manager / Aetna
While our work with Donaldson Group began as a brand design initiative, the results were so much more. Beyond the look and feel of our materials, DG developed a clear, concise platform for our entire program that helped engage both internal and external constituents around a common goal. DGs commitment to understanding the goals and objectives for each program resulted in a holistic solution which was represented in everything from print materials and presentations; to web sites. DG consistently met and exceeded our expectations – often inspiring us to think differently with innovative ideas to build our program.
Janet PeckinpaughOwner / Peckinpaugh Media Group
John was on location with me shooting a commercial for Cox Business and stopped me to point out that the actor needed to adjust his tie. I loved it. I never would have noticed but John said after years of shooting commercials for IBM executives...the tie was most important piece of a man's wardrobe and had to be perfect.
Francesco LoweOwner / Cheairs
We were in search of a company to give us an amazing website. Jaye and the gang were at my house within a few days and we had things completely mapped out within 2 weeks! The turnaround time was excellent - we had worked very closely with them to get precisely what we want. We have had nothing but excellent experiences working with Jaye and TDG.
Suzette RobertsAcquisition & Retention Marketing Manager / Cox Communications
Cox Business identified opportunity in some of our industry segments based on third party research. We approached Donaldson Group to create a brand new approach that would focus on five of these segments. This is our first industry-specific campaign that has been executed with this level of planning and media integration. We really appreciate the creativity and commitment that Donaldson brings to this project, and look forward to sharing results with our Cox Business counterparts in other regions.
Marvin GoldwasserSenior VP of Marketing / Continuity Control
If you ever get a chance to work with The Donaldson Group, I'd highly recommend it. They are awesome to work with.
Jessica LyonEVP & COO / Co-Communications
Working with TDG has been filled with memorable moments - from late nights putting together RFPs to fun trips to trade shows to experiencing the recent earthquake together (we thought our work was groundbreaking!). The time we first met Jaye and the team we clicked instantly. From that moment on we've had tons of fun producing great work together over the last five years and I look forward to more fun times and fantastic projects in the future!
Susan NolteOwner / May Cookie Company
The Donaldson Group created a fabulous marketing image for us of an old fashion kitchen timer that incorporated our logo. It was a great, innovative design and we continue to use it and elements of the award-winning packaging they designed for us.
Brenda MarsianChief Development Officer / Becket-Chimney Corners YMCA
We received a ‘wow’ from our chair of the board. I don't think our constituents have received a publication this nice and informative. Thanks for your help, Donaldson.
David JohndrowBrand Director / The Hartford
When I think of the Donaldson Group, I think about the energy and creativity that Jaye, John and Chet’s team brought to every concept, line of copy and design element! Great people with great ideas and execution! Keep up the good work!
Anne RinaldoOwner / AR Media Services
Working a variety of projects over the years has been a lot of fun! From water filters to insurance to food to exercise to telecommunications, technology & fitness; we have covered at lot of territory. Where else could we meet for lunch and actually get a tour of the kitchen at Max Fish at noontime to see the Cuno water filter in operation!
Natalie ZembrzuskiDirector of Marketing / YMCA
I enjoyed being a part of the TDG family. Calls with Johanna, Ramona and Jane were like calls with old friends! We seemed to connect well and it did not take us long to figure out what was wanted, needed and how to get an incredible result.
Stacey CohenPresident / Co-Communications
We were looking for office space in Simsbury, CT during a rain storm and happened upon signage for a vacant space. My colleague and I walked into TDG office drenched and were soon greeted by Jaye Donaldson who couldn’t be more welcoming, helpful and professional. Although we ended up taking space in the downtown, we knew immediately that this was the beginning of a lifetime relationship.
One night we had some work to get done, I was pretty tired but Jaye insisted we meet. Once we finished some work she asked if I wanted to have a drink. Of course I agreed. We headed to the Farmington Country Club and, to my surprise, walked into my 70th surprise birthday party. It was an incredible night. The Donaldson Group was a part of Loctite and, certainly, a part of my life.
Rick BraithwaitePresident & Founder / Sandstrom Design
I have known Jaye Donaldson for more than 16 years thanks to APDF. We were Board members for several years, and I was constantly impressed with her professionalism, commitment and honesty.
David BrouilletteVP of Sales / Allied Printing
Back in 1987 I made the jump from plant management to sales. Gamble and Bradshaw was my first customer. Over the years I have noticed that their unique design process and attention to detail leads to outstanding performance. As the company has evolved and the name modified, their core principles have remained consistent and the quality of work outstanding.
Mike SavageCEO / Fitness EM
Since 2005, The Donaldson Group has given us branding and packaging solutions that have distinguished us from the market place as an innovative leader dedicated to women's fitness. Your talent, collaboration, and around-the-clock services are what keep us coming back.
Frank RossiDirector of Marketing / 3M
Not only did The Donaldson Group get it done but it turned out to be a work of art! After the show was over, I had it shipped back and the engineers were absolutely floored about how nice it turned out. It is now in our lab and no one wants to disassemble it. It's sort of like a monument!
Rick PetreycikManager, Channel Communications / Pitney Bowes
I look forward to working with you folks on each and every project we do together – you are the only firm I use.
Jodi OlshevskiAssistant VP & Gerontologist / The Hartford
We're getting a lot of mileage for the work you did for us -- it continues to look impressive and provides a great platform to promote our work!