Effective Communication Helps Organizations Across the Entire Operational Spectrum

Investor Presentations

The investor presentation is one of the most powerful and cost effective communication platforms a company can use to educate institutional money managers on its investment thesis. Irrespective of industry or investment style, the financial community approaches investment opportunities in a similar manner and the investor presentation enables companies to set the stage and provide strategy and operational context, as well as key financial objectives. According to investors, the investor deck is the leading source of information, rated equal to meeting with C-suite management.

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What Makes a Memorable Super Bowl Ad?

Nearly every man, woman and child in the United States turns on the TV that fateful Sunday when two football teams go head to head for the right to be named the Champion. In fact, it was reported that a record 114.4 million viewers tuned in to watch last year’s nail biter between the New England Patriots and the Seattle Seahawks (Go Pats!).

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Apple, IBM, Nike, all have Great UPVs

What Great Brands Do That Yours Doesn’t (But Should)

Think of a great brand – one that you love and might aspire to. Think Apple, Nike or even IBM. They didn’t begin as big companies with millions to spend on marketing and advertising. No, they began with something quite different – a great idea. One that was innovative, different and perhaps even better than the competition. At the core of every great brand lies a great product or service.

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Keep Your Cool - Emotional Intelligence

5 Mistakes Emotionally Intelligent People Never Make

We want to shake things up a bit, so we are pleased to introduce Cloris Kylie, a professional performance coach, as our first monthly guest blogger. We hope to cover many topics outside of our branding and digital marketing sweet spot by sharing thoughts authored by our partners, friends, clients and advisors. Thank you for your interest!

“Emotional Intelligence Quotient” or EQ has become such a buzzword that we often tune out when we hear it. Many of us perceive “emotional intelligence” as a clever term to convince us to be more empathetic.

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