How to Avoid the Right Answers to the Wrong Questions

The internationally acclaimed venture capitalist, businessman, philanthropist, songwriter and musician, Bono once famously lamented “We thought we had the answers, it was the questions we had wrong!”

This confirms our theory that regardless of how diligent your process is to arrive at the right solution, if the basis upon which you’re making decisions is flawed, not only will the solution or end deliverable but wrong, but it will be a huge waste of valuable resources. How can this be avoided?

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