The Secret Sauce in Emotional Trigger Research

Emotional Trigger Research Increases New Business Closure Rate by 30%

In our last podcast Jaye Donaldson asked Linda Goodman what the “Secret Sauce” is in Emotional Trigger Research. We heard an example of a real market research question in a B2C industry that uncovered something surprising, but very valuable. We’ve got another dose of “Secret Sauce” for you, this time focusing on a B2B industry. Take 6 minutes to learn how a company used Emotional Trigger Research to increase their new business closure rate by 30%.

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CMOs Need a Seat at the Table

If there’s a constant drumbeat I’ve encountered in over 30 years in the marketing communications business, it’s the inability of corporate marketing communicators and brand managers to establish a presence and a voice with the key decision makers in their organization. Many say they’re not part of the C-Suite; and, if they are, they’re prone to admit they’re not always appreciated as business catalysts by the executive team.

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The Secret Sauce

Emotional Trigger Research Drives 60% Sales Increase

Jaye Donaldson asks Linda Goodman what the “Secret Sauce” is in Emotional Trigger Research. In our March Podcast, “What Aren’t They Telling You?,” we introduced Emotional Trigger Research and demonstrated how this disarming methodology employs provocative open-ended questions to go beyond what you customers say to reveal what they really mean. Because so many of you wanted to know more, we’re sharing the secret sauce.

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I Wish I Knew Then What I Know Now

While watching an episode of The Americans the other night – Elizabeth and Phillip were struggling with how to deal with their daughter Paige’s crisis situation, I mentioned to my husband that I wish I knew then what I know now, and it got me thinking not only about raising children, but about building a business, entrepreneurship, and the things I’ve learned along the way.

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What Aren’t They Telling You? A Podcast.

The Donaldson Group uses research whenever possible to get the voice of the customer to enrich the work we do. That’s why we’re excited about our strategic partnership with Linda Goodman, author of Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales, and pioneer of Emotion Trigger Research, a disruptive methodology that goes beyond what customers say to reveal what they really mean.

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