With the recent announcement of wearable gadgets like Google Glass and the Apple iWatch, along with an array of competitive watches, pedometers, fitness trackers, and sleeping monitors already on the market, marketers have yet another medium to conquer.
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Unless you’ve been living under a rock, you’ve probably heard about the ALS “Ice Bucket Challenge” – a fundraising campaign for Lou Gehrig’s disease that has quickly become a viral Internet sensation.
Read More›The Donaldson Group, a nationally recognized strategic branding and digital agency, continues to grow its digital marketing capabilities with the recent addition of Jim Kieffer, VP of Digital Marketing & Client Engagement; Brendan Onthank, UI/UX Designer; Hiro Itoh, Technology Manager; and Samantha Molodetz, Social Media Strategist.
Read More›Donaldson Group, a nationally recognized brand communications firm, has recently developed and launched a new website supporting the Easter Seals Gives Back program.
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One of the biggest challenges companies face today is how to respond to a new generation of technology.
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To be successful on social media, your business must have a clear strategy. The old adage of failing to plan is planning to fail, applies perfectly to your social media marketing efforts.
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The explosion of digital has fundamentally changed the way consumers and other businesses interact with your brand, therefore not having a strategy for engaging your audience across the digital divide is a recipe for failure.
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(Part Two)
by Dave Calibey, Digital Media Director of Donaldson Group
In the last post, I shared that good business people know the principles that bring about success online. They simply need to apply the same principles they use to drive their real-world business success. I covered the first five of 10 in that post. Here are the next five.
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Recently a friend and I were discussing how many consumers buy outfits right off of store displays instead of coordinating an outfit on their own. There are several reasons shoppers take the easy way out and simply rely on a retailer’s suggestions: time, lack of creativity, less hassle, to name a few.
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