Five Rules for Life and Design

“In reality there is perhaps no one of our natural passions so hard to subdue as pride. Disguise it, struggle with it, beat it down, stifle it as much as we please, it is still alive, and as will now and then peek out and show itself.”
–Ben Frankllin

Tomorrow my amazing daughter will graduate from high school. The ceremony will be held at my Alma Mater.  I thought I would write her a letter filled with admiration and advice, so I compiled some rules to live by and wrote them down for her. As I was writing them down, I felt I needed to share them.

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Don't keep your thoughts locked away.

The Content Complex

As I was writing my last post, I was intrigued by the love/hate relationship everyone seems to have with Content. I’ve authored countless client blog posts, white papers, websites, guides, ad copy, brochures; you name it, I’ve had my head buried in it. But when I look back a mere week ago to when I was writing my own inaugural blog post, I’m plagued with unsettling memories of racking my brain for the perfect topic, staring at a blank computer screen, writing and re-writing intros, and going off on unrelated tangents. Basically doing everything but actually writing. So it got me thinking; in a time where content is saturating the market, why is it so hard to come up with content ideas and, ultimately, create said content?

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5 Steps to Creating a Content Marketing Strategy

Content is, without a doubt, the biggest buzzword of 2016. And for those of us in the industry, we know it’s much more than a buzzword — it’s a pain in the butt. It is predictably the part of every project – from total brand overhaul to corporate brochure re-writes – that halts a job dead in its tracks. What’s more, the definition of content has expanded far beyond traditional terms to it’s own category of marketing.

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What Makes a Memorable Super Bowl Ad?

Nearly every man, woman and child in the United States turns on the TV that fateful Sunday when two football teams go head to head for the right to be named the Champion. In fact, it was reported that a record 114.4 million viewers tuned in to watch last year’s nail biter between the New England Patriots and the Seattle Seahawks (Go Pats!).

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