About

Building and growing healthy brands

Welcome to Donaldson Group

We’re a marketing agency focused on building and creatively expressing healthy brands across the digital landscape. Each client engagement begins with a clear understanding of the company’s brand so we can help it succeed. Using a focused strategy, unique content and visual design, we actively market our clients’ offerings, using integrated marketing tactics. The result: more relevant leads, increased sales and a full understanding of pertinent marketing data to foster continuous improvement.

Core Values

Our Core Values are the soul of Donaldson Group and guide us in our decisions on who we hire, how we treat one another, the clients we choose to work with, the kind of work we do and the reputation we have in our communities.

Committed

to one another, our clients and our partners by being totally engaged and maintaining our promise to deliver high-level outcomes.

A Collaborative

culture ensures open, honest dialog, and shared respect toward common goals of accomplishment.

Mindfulness

creates a balanced, healthy environment where our best selves and our most creative work can thrive.

Enthusiasm

and energy fuel our relationships, curiosity and passion for what we do.

Courage

motivates us to make hard decisions, think outside the box and always do the right thing.

50 years & Counting

Our roots are deep, starting in 1961 as an industrial design firm that designed the gloves, boots and helmet worn by the first NASA astronauts who landed on the moon; to helicopter interiors for Sikorsky, candy bars for Cadbury and golf clubs for TaylorMade. Today, we continue to create experiences that transform brands and grow businesses with measurable results.

A Proven Process

Our vision and methodology for delivering results relies on insightful collaboration with our clients; developing a comprehensive understanding of their organization, the industries and markets they serve; and listening to their challenges and what matters most to being successful.

Lay the Groundwork
Gather Insights
Benchmark
Research & Assimilate

Collaborate
Differentiate
Position
Voice
Visual Identity
Determine Goals

Translate Insights
Concepts
Visualize Solutions

Outreach
Informed Messaging & Visuals
Appropriate Channels

Establish Measures
Continuous Analytics

Strategic Partners

Co-Communications

Co-Communications

Co-Communications is an award-winning public relations and marketing firm dedicated to delivering exceptional PR services, marketing communications campaigns and advertising solutions that produce results. Serving clients in CT, NYC and Westchester NY.

Linda Goodman

Linda Goodman

Linda Goodman, co-author of "Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales," is the Principal of LG Associates, a research, marketing and strategy firm based in Connecticut. She is the nationally recognized pioneer of Emotional Trigger Research.

HubSpot

HubSpot

As a Certified Partner, we leverage HubSpot to create highly successful inbound marketing campaigns for clients who want to gain a competitive advantage. When combined with a strategic approach and deliberate implementation, the HubSpot platform is a game changer.

Clients We’ve Worked With Along the Way

Awards & Recognition

Careers

We are always looking for great talent. If you’re interested in working with a growing team of strategic brand, marketing and digital communications professionals, we would love to hear from you: art directors, UI/UX designers, technology and development professionals, client engagement managers and writers.

 

Please fill out the careers form to request more information.

We look forward to hearing from you!