SPARTA Insurance
view as PDFExclusive Practice. Collective Purpose.
SPARTA Insurance Company is a premier provider of customized unbundled program solutions, delivered by experts whose objective is sustained customer success.
Chairman and Chief Executive Officer, George L. Estes III, announced, “This is not your father’s insurance company.”
SPARTA Insurance Company is a heavyweight newcomer to the highly focused Alternative Risk Transfer marketplace. Headquartered in Hartford, Connecticut, the start-up company worked diligently for two years to secure enviable funding and an outstanding management team comprised of some of the most well-respected names in the reinsurance business.
Their hard work has paid off: as a new player in the competitive reinsurance industry, SPARTA has solid footing with $280 million in equity financing and an “Excellent” A.M. Best rating. And with that as a foundation, the company has also been able to hit the ground running with a distinctive brand image, targeted messaging, advertising, marketing materials and a website -- all developed by The Donaldson Group.
Introducing a new brand demands a strategy that has impact, builds awareness and establishes credibility. The Donaldson Group has helped SPARTA position itself uniquely in the marketplace as a start-up company with deep expertise that is focused on its core competencies. Like its Greek name suggests, the company has a firm grasp of its strengths: leadership knows the organization possesses the knowledge, stability and experience that comes from years of serving a collective purpose – in this case, the specialty and alternative risk transfer marketplace.
MARKETING OUTCOMES
- 45 new business submissions in the first 6 weeks of operations
- $350 million in premium opportunities
- Immediate brand recognition and awareness in the industry
- Comprehensive cross-media presentation package
