Mystic Aquarium

New website making a splash!

Online strategies that drive live attendance - that’s the New Economy for destination venues, from stadium concerts to theme parks. The Donaldson Group recently developed the Mystic Aquarium website with a focus on marketing.

BUSINESS CHALLENGE

Mystic Aquarium & Institute for Exploration, is one of New England's premiere destinations for entertainment and education. Although a non-profit institution, the Aquarium relies heavily on individual and group ticket sales.

In redesigning their website, Mystic Aquarium was looking for a solution that would continue to deliver extensive education and information as "the next best thing to being there." Our goal was to provide a site that sparks "I want to visit", while cutting costs dramatically, with an inexpensive, easy-to-use content management system.

GOALS

Bring the Mystic experience to life
Motivate attendance
Simplify ticketing and ticket information
Update and organize information
Provide non-technical in-house content management

SOLUTION

A website that reflects the Aquarium's mix of natural fun and fascination - an electronic resource for all things Mystic, from Beluga whales to the Titanic work of Dr. Robert Ballard, renowned global oceanographer and pioneer in the emerging field of deep-sea archaeology and deep-sea geology. The Mystic Aquarium & Institute for Exploration website is a virtual marketing promotion - aimed at bringing people in and selling tickets. The site now provides:

Schedule and upcoming events
On-line ticket sales
Trip Planning
Seasonal Program and Special Tour offers
Memberships
Non-technical in-house content management

CLIENT TESTIMONIAL

"Donaldson Makoski's BluElvis tool has given us the amazing ability to change and update the website at a moments notice. Everyone here is really excited about a website that is always changing and gives them the ability to highlight the work they do as it happens. The team at Donaldson Makoski is always ready to help and guide through this project. All around, working with them has been a great experience and we look forward to a long-term relationship."