5 Reasons Your Business Needs Responsive Web Design

Today’s consumer can connect with your website on a myriad of different devices, and if their experience is ruined because your site doesn’t provide an optimal viewing experience, you could end up losing a customer. The solution: Responsive Web Design (RWD). RWD is an approach to web design aimed at crafting sites to automatically respond to a user’s behavior and environment based on screen size, platform and orientation.

RWD has become a central feature of modern web design and a critical factor in the success of your business. Here’s why:

1.    Mobile Usage is Exploding and Here to Stay

In early 2014, mobile devices accounted for 55% of Internet usage, exceeding Desktop Internet usage for the first time in history. This shift to mobile follows a major drop in Desktop sales, which suffered their worst decline in history in 2013. And according to the IDG Mobile Survey 2014, mobile is preferred over Desktop for executives conducting research during and after office hours.

  • 92% of executives own a smartphone used for business
  • 72% of executives use their smartphone to conduct research on products/services for their business

2.   Consumers Want It

Today’s consumer will not settle for a bad user experience. According to Google, there is a 61% chance that a mobile user will leave your website immediately if they become frustrated or can’t find what they’re looking for. Also, results from the Adobe 2013 Mobile Consumer Survey show that consumers are using smartphones and tablets to connect with brands in a variety of ways, and they are increasingly switching between devices. So, the success of your business depends on your ability to provide users with a positive online experience – easy reading and navigation – across a wide range of devices. If you don’t invest time in building an intuitive and gratifying experience for your mobile users, you can’t expect those users to engage and do business with your brand.

3.     It’s Critical for Social Media Success

Business Insider recently reported that 60% of social media activity occurs not on Desktops, but on smartphones and tablets. So, if your business utilizes any kind of social media strategy, you can bet a large percentage of your traffic is coming from mobile devices. If you’re posting links to an unresponsive website, you’ll probably be left with low click-through rates (CTRs) and frustrated visitors. A responsive site, on the other hand, provides a clear and easy-to-navigate experience for visitors no matter what device they’re on.

4.     Google Loves Responsive Websites

Google strongly recommends RWD as the best way to target mobile users because:

  • SEO is enhanced
  • Search engine visibility is improved
  • Having one URL makes it easier for Googlebot to crawl your site
  • Load time is reduced
  • It looks good on all devices

In fact, they recently launched a “mobile-friendly” label for mobile search results in order to help users find websites that have been optimized for mobile. Check to see if your web pages are mobile-friendly with Google’s Mobile-Friendly Test.

5.     Content Management Made Simple

Before the concept of RWD, businesses often built two different sites to accommodate mobile visitors. This meant two URLs and two places to make updates. RWD is a streamlined alternative, allowing you to spend less time updating your site in multiple places and more time focusing on the quality of the content you’re generating.

With more people using their smartphones and tablets to browse the Internet and the probability that screen sizes will always be changing, it has become increasingly important to create websites that can adapt to any device today, or in the future. As Ethan Marcotte, author of Responsive Web Design, explains: “Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.”

Has your business made the switch to responsive web design? Leave your comments and insights below!