Pitney Bowes

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Forward-thinking companies like Pitney Bowes are taking advantage of the Internet to communicate more effectively with their customers and employees.

Challenge

Leveraging the Internet in innovative ways to develop business leads, save money and make lasting impressions.

Every day, companies face the continuing challenge of reaching large audiences without big budgets. At Pitney Bowes, this means finding new ways to communicate effectively by transforming traditional vehicles like newsletters, customer surveys and sales programs.

Solution

Throughout Pitney Bowes, numerous organizations are finding that Internet solutions allow them to interact with their customers and sales force more often and for less money. Partnering with The Donaldson Group, they’re using customer on-line surveys and promotions to prompt a whole new approach to developing sales leads and create customer dialogues. Together, we’re also publishing eNewsletters to their sales, marketing and service folks that have the field buzzing while saving money in production costs as well.

Results

"The response to our eNewsletters has been overwhelming. Our on-line survey shows people are 100% behind our effort to improve communications, make information more accessible while they’re on the road selling, and save the company money. With The Donaldson Group’s innovative e-solution, we’ve produced six extraordinary issues in six months – an impossible feat from a logistical and budgetary point of view a year ago."

- Rick Petreycik, Manager, Channel Communications, Pitney Bowes Inc.