GT Solar 2010 Annual Report
June 28, 2010 - GT Solar is a global leader in the process design and equipment technology essential for producing key materials used to manufacture solar cells and panels...
Beating the Brand Challenge
June 22, 2010 - Build a unique and recognizable brand using an integrated approach with powerful solutions. Partner with The Donaldson Group and get big-budget results at a lower cost.
Thinking about eCommerce?
April 6, 2010 - TDG Interactive, Interactive Solutions by The Donaldson Group, is now offering our clients BigCommerce -- an all-in-one, feature-rich eCommerce platform that provides a fully functional online store.
Winning eBlasts
March 17, 2010 - The Internet continues to change the way businesses market to their customers. At the same time, even savvy communicators slip back into old paradigms, and what works in traditional media doesn't necessarily work in new media.
Kodak Launches PROSPER
January 28, 2010 - What's in a name? Well, it may not have meant much to Shakespeare's Juliet, but to Kodak it most certainly means a lot. Last Spring, Kodak turned to The Donaldson Group to name one of their largest commercial product announcements of the decade.
Marketing in a Recession
January 12, 2010 - "When the going gets tough, the tough increase their advertising." That's the recommendation of Alex Panlilio, brand director for Coca-Cola, and we happen to agree with him, especially as "they" say we are starting to round the corner of recovery.
Social Media: What’s the Deal and Why We Need to Pay Attention
October 20, 2009 - The changing face of interactive communications offers new opportunities for businesses and organizations. Social Media is an exciting new marketing channel, the fastest growing category on the web, doubling in traffic over the last year. Fifty eight percent of Internet users worldwide have joined a social network in the past three years, over 73% of active online users read a blog and more than 45% have actually started their own blog.
Farmington Bank Revamps Their Image
The Donaldson Group has a long history of serving Connecticut banking institutions, developing branding and marketing programs for over a dozen banks in the last fifteen plus years. Most recently, we rebranded Farmington Bank and developed a new marketing image in both language and design to go along with their recent name change.
A Good Mix: Susan Nolte's Line of Cookie Products is Naturally Delicious
Susan Nolte may have created something that no one else has thought of yet: a cookie mix with all natural ingredients that actually tastes great.
CARMINE ON: BluElvis Content Management
by Carmine Morra
BluElvis is the enterprise content management system from The Donaldson
Group. So, what's a content management system and why do you need one?
How to Evaluate Annual Report Firms
by John Donaldson
Because annual reports are such a highly visual communications medium,
conducting the search for an annual report firm often invests a lot of
time scrutinizing prospective firms' creative credentials.
A Package for North America: Meeting the Challenge of Multilingual Requirements
by Chet Makoski
Language barriers play a major role in global economics, especially in North America – the world's largest economic zone. As English and French speaking Canada wrestle with their respective language-based identities, most people in the United States view the drama with vague interest.
A Perspective On Intellectual Property In Design
by Jaye Donaldson
When designers and clients get together the question often arises, "Who
owns the rights to this stuff?" The answer, depending on the source,
the information and the perceived value of creative work, can spark
debate and contention. It can even ruin good relationships.
Understanding the nature of "intellectual property," and the parameters
of ownership, can protect both the designer and the client.
Building Leadership Through Association
by Jaye Donaldson
There are three kinds of associations that design business managers and owners should consider: industry or trade associations, professional organizations, and not-for-profit organizations. Each of these types of associations has very specific needs and opportunities for participation; and each can have a tremendous impact on your business as well.
Design: An Underleveraged Business Tool
by Jaye Donaldson
In the lean, mean new millennium, as products proliferate, new competitors emerge and consumers tighten their belts, most smart companies remain ever vigilant regarding new ways to cut costs, improve sales and increase their overall profitability.
